Sales strategy

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Defining the Sales strategy:

  • Lead qualification

  • Lead to opportunity process and criteria

  • Opportuinity to account closure process

  • SDR driven inside sales reachouts

  • Business development led reachouts

 

​Alignment between Sales and Marketing strategy:

  • Support for meaningful sales content collateral suitable for target segment

  • Lead qualification criteria and first touch alignment

  • Transfer of lead to sales at appropriate stage of qualification and contact