Marketing Strategy

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  • Defining key marketing objectives and plan for attainment of the same across:

    • Lead generation​

    • Customer acquisition

    • Retention and Renewals

    • Cross sell, Upsell

    • Customer satisfaction and Net Promoter Score 

    • Brand equity and reach

  • Traffic generation channels:

    • Social channels​

    • Direct marketing and emails

    • SEO search driven traffic

    • Backlinks to other sites

    • Display and other Ads

  • Content strategy:

    • Channel specific content that resonates​

    • Target segment specific content

    • Media and Public relations

    • Events and conferences