Methodology

We adopt a layered, logically sequenced methodology. The consulting project is divided into the five distinct phases where we:

1. Understand key business requirements

2. Research relevant data sources

3. Use data in the context of the consulting services

selected for the consulting project

4. Extensive analysis on the data

5. We put together the relevant data, findings and insights

in the consulting report.

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Understanding the Key Business Requirements:

We conduct an online mini workshop with the client to understand their company landscape and their key requirements w.r.t. the relevant service offering chosen.

We ask a list of structured questions, followed by some open ended questions to understand it better.

Based on these, we put together the key information gathered based on which we shall commence the consulting effort.

Research relevant data sources:

We consider data from a diverse set of sources as depicted below, as may be relevant for the exercise:

Company Info:
Demographic
Sociographic
Firmographic
Retailing models
Research Intent

Website:
Visitor traffic
Engagement
Linguistics

Mobile App:
Downloads
Reviews

People:
Founders

Executives 
Employees
Recruitments

Financials:
Revenue
Funding
Valuations
M&A
Investments

Intellectual Property:
Patent filings
 

Events
& Media

Use data in the context of consulting services selected:

We apply relevant contextual understanding and analysis to the use cases that comprise the consulting services selected for the exercise.

We have crafted a vast number of use cases applicable to each kind of consulting service. Further, we are open to discussing any additional use cases the client may have, and seek to understand whether those can be accomodated as well.

Extensive analysis on the data:

We apply several techniques as per need, on the data in order to better understand market dynamics, such as:

  • Segmentation

  • Statistical analysis

  • Benchmarking

  • Correlation analysis

  • Cohort analysis

  • Scoring w.r.t. parameters

Desired results in report:

Finally we put together the Consulting report, where we put together:

  • Relevant extracts of data

  • Data about relevant companies

  • Analysis of the data

  • Recommendations and insights