We enable B2B SaaS companies to run Product Strategy, Marketing &

 Business Development based on Market Insights

Market & Competitive Intelligence - we study the current state of other market vendors, that enables you to define your market entry/competitor strategy and several additional valuable inputs to your business plan.

Accounts & Campaigns - we perform the most extensive set of analysis to qualify companies based on a tailored set of criteria, enabling you to take a highly segmented, targeted and personalized approach to your sales and marketing efforts. Further, we can even run highly targeted email campaigns on your behalf.

Roadmaps - we provide critical market intelligence and analysis to help you make more well informed decisions for your product roadmaps.

We are a step ahead of the rest:

  • We provide data-based and logic backed consulting services, specialized for B2B SaaS industry: we perform deep analysis on extensive corporate data drawn from diverse subject areas.

  • ​We use a mix of inhouse, proprietary algorithms and techniques as well as client inputs to analyze this vast array of information.

  • Not just Quantitative edge in the amount of data we collect and analyze, our core differentiator is the depth of analysis of each of the multitude of elements that make up a strategy. We apply contextual knowledge with a variety of meaningful use cases to create true business impact.

Hi, I am the Founder of SaaS Associates


I have worked for almost two decades mainly in product strategy and management and as business manager in global technology companies like Oracle, Wipro and Happiest Minds.

Academically, I possess an engineering degree from VJTI, Mumbai and an MBA in Marketing from NMIMS, Mumbai.​

With SaaS Associates, its my sincere endeavor to bring the strategic elements of sales and marketing consulting to the aid of B2B SaaS companies. I hope you shall

reach out to me - to enable me to explore how we can signifcantly add to the effectiveness and efficiency of your Sales organization and add to the Marketing prowess of your company, all by means of our logic-backed, data driven consulting work.

Kapil Garg

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